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Customer-facing
Your URL bar, from search result to receipt email
Two storefronts, same products, same prices. One URL reads `yourshop.myshopify.com`. The other reads `yourcompany.com/shop`. Over a year, the difference compounds into SEO equity, brand consistency, and the migration tax you never pay.
The deep walkthrough for this feature is being authored.
In the meantime, the full essay lives on the blog — read it here.
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