Ready for Sunrise 2027 before the deadline moves

A striped barcode holds one thing: the GTIN. A GS1 Digital Link QR holds the GTIN plus whatever else the item needs to say — lot, serial, best-before — and resolves in a phone camera to a page you control. Business Dash builds that code from the GTIN already sitting on the variant. Nothing to re-key, no second identifier to keep in step with the first.

Until every till in the country reads 2D, products carry both. The scanner input treats a striped barcode and a Digital Link QR as the same event, because to your staff they are: a thing was scanned and the till knows which thing. The transition is a printing decision, not a software project.

A code that resolves to a page you own turns the back of every package into a surface: care instructions that stay current after the box is printed, a reorder link, a warranty registration, a recall notice that reaches the person holding the item rather than the shop that sold it. The retail deadline is the reason to do it. The page on the other end is why it is worth doing.